Rippin' Riders Preview: Phenix Junior Collection of Outerwear
HERO DREAMS INSPIRE PHENIX JUNIOR COLLECTION
Trend analysts have been saying kids want to look like the riders in the posters on their walls. With team skiers like Jonny Moseley, Charlotte Moats and the Three Phils of Canadian Air Force fame to look up to, you might expect to find Phenix-clad junior jibbers spending more time in the air than on the snow.
Gone are the days when features, technical fabrics and colorways were as tame as the cartoon characters they often featured. Phenix is leading the movement that recognizes that today's junior mountain enthusiasts deserve the kind of comfort and performance in their clothes that'll keeps them begging for more mountain exploring time and fewer hot chocolate breaks.
Looking and wearing just like the jackets Moseley and company are wearing is Phenix's mini Freeride line. New and unique to the Freeride line is the blend of fashion and function created by using 2000 mm polyster Oxford Stretch fabric. The jackets are available with a choice of hideaway or fixed hood at $159. Suggested retail on coordinating seam sealed pants is $119.
For those demanding beefier performance, Phenix's showcases its obsession with technical excellence in the perennially popular Norge jacket. The mini-Norge sets the tone for the kids line with an 8,000 mm waterproof stretch fabric, critical seam sealing and a detachable hood for $245. Matching pants in the same fabric with full side zips and removable suspenders are offered at $175. Proving wildly popular with the girls' last season, the Infinity jacket is back with a fresh color palette and a lower price of $159.
Freeride, Norge, Proline and Performance collections are available from size 6 - 20. For tinier snow monsters - down to size 4 - and especially for parents tired of buying new skiwear every season, Phenix comes to the rescue. With the pull of hidden drawstrings, sleeves and pants, the patented Suku Suku line literally grows with your child and can shrink back down when it's time to hand down to the next little ripper in the family. Designed for two full seasons worth of growth but with built-in durability for much longer, Suku Suku's eight inches of adjustment are greater than those offered by other makers of grow-along kids wear without sacrificing cool looks or technical function. Best yet, a set of jacket and pants are easy on the pocketbook, at under $200.
For more info or a list of dealers see Phenix's website at www.phenixski.com .
OR BUY ONLINE!
Phenix Suku Suku suits available
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