KIDZGEAR: 2009/10 Kids Outerwear
Snowboard & Freeride Apparel for Kids Is Stylish Yet Functional with New Safety Features
BY Iseult Devlin
When it comes to kids' winter apparel, snowboard designers don’t skimp on style. Winter 2010 is full of wild, progressive prints and modern colors for kids in the 6-14 age range. Geometric patterns, plaids, and herringbone looks contrast with darks paired with almost neon or bright colors.
As usual, designers note younger kids aspire to be like older teens, so clothing is being made to appeal to that mindset. "Burton is using mature styles with youthful colors in looks that make kids feel like they’re not a little kid," says Andy Jenkins,
product manager of boys’ youth outerwear.
For boys, darker colors with splashes of brights are happening at Burton. The Ripper jacket ($109.95) for boys sports two dark shades combined with a muted turquoise. It also comes in a "lime green geo flip" print. In the boys Modem jacket ($129.95) styles, the Tokyo Lights print was inspired by the cityscape of Tokyo and is black based highlighted by bright vertical lines. The Modem True Black Opt 3D print is a 3-D look with random doodles and blurry out of focus images. Other fun prints are the Ride the Lightening style found in the Modem and Apollo ($139.95) jackets and the One Piece ($229.95). Dryride Durashell is a two-layer coated fabric found in most of the pieces.
Burton also introduces the safety contour hood, which will be found in all of its jackets for 2010. Basically, the strings have been removed and the hood uses cord locks and hood adjustments instead to make the hood snugger.
Prices for kids’ pants are very reasonable with Burton’s opening price-point pant starting at $100 for a standard and $110 for a cargo pant style. More expensive styles are available in the Shaun White Collection, which has the same print patterns found in the grown-up styles.
The 686 boys’ line has some fun prints and textures in bright colors like cyan blue and Kelly green. The Fragment jacket is a boxy look in sizes small to extra large and comes in the two bright colors as well as the more subdued gunmetal and black. It features an 8,000-mm waterproof fabric and a fleece liner.
Quicksilver’sSnow Storm ($110), another of the many 2010 herringbone styles for kids, features lots of details like hand warmer pockets, an inside waist adjuster (i.e. the boxer short look) and cuff savers. The Travis Rice Youth Jacket ($175) and Pant ($130) are made of heavy twill with 10-K waterproofing and lots of insulation.
O’Neill has a variety of fun jackets for boys including a black and turquoise checkerboard style a black-and-white checkerboard, and a jacket featuring bold black strips on red, with interesting color-blocking in spots. There’s also a brighter green stripe jacket for boys who want to stand out in the crowd.
Although traditionally a "ski" brand, Spyder’s new apparel collection for winter 2010 is looking more like snowboard than ever before. "Spyder’s incorporating a lot of plaids into its styles for boys and girls," says John L. DiCuollo, Spyder’s PR spokesperson, who adds that the line has heading into a freeride direction in terms of general looks. The boxy and loose Godfather jacket is a gray and black geometric look with four big front pockets. Colors in Spyder’s collection are darker on top but look great with some of the ultra-bright pants like the Inspection pant in bright yellow.
For female riders, Roxy has lots of fun girly-girl styles with faux-fur hoods, plaid prints in feminine hues like pinks, peach, and turquoise. The Rope Tow jacket is a polyester printed herringbone pattern with a faux-fur collar and removable hood paired with a pink pants. The Hopscotch outfit features a turquoise and pink jacket with peach pants. Details count at Roxy: inside rib knit cuffs, inside pass pockets, interior Lycra cuffs, and powder skirts are just some of the extra touches.
Burton’s girls’ collection features seven jacket styles in a wide array of colors and prints. The Girls’ Allure Puffy jacket ($169.95) has 550-fill down and looks great in the Yarn print (white with blue strands) or the Sonic green (think bright!). The Yarn print is also featured in the Charm jacket ($109.95). The Girls’ Lavish Bomber jacket ($119.95) comes in four styles including the amethyst mosaic print, the white mosaic print, sonic green, or true black. The Sweetart pant at $100 is a great deal and comes in eight colors including the extra bright sonic green, rock n rose, or blue topaz.
The fun doesn't stop with outerwear. Check out all the accessories for kids this winter. Burton has great fleece-lined bandit scarves, crazy patterned socks, and more. Spyder offers a full range of accessories from base layers to socks to gloves. Smartwool also introduces base layers for kids in fun prints for winter 2010.
Iseult Devlin, a former staff editor at Skiing Magazine, writes frequently about ski and snowboard products and resort travel. Her work has appeared in Outside, Ski, Skiing, Sports Illustrated for Women and others. Devlin is also the author of Winter Sports, A Ragged Mountain Press Womans Guide. During the winters, she instructs childrens ski programs at Stratton Mountain.
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