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  • Mountain High - Leads the Way in Hitting the Youth Market

    Photo courtesy Mountain High Call them what you like: Tweens, Yams, Gen X, Gen Y...but no resort has done a better job of attracting the youth than Mountain High, CA. What is their secret? They listen! Online chat rooms, sponsored events, school programs and more keep them in constant communication with their market and the key decision makers. Because of this, they have created a fun, safe, and entertaining environment that fuels the soul and excites the senses. Free lifestyle events like concerts, movie premieres and celebrity athlete signings are common and guests can participate at the resort or at home via the web so they are never out of the loop.

    Innovative programs like their Grommet Camp have attracted kids who might otherwise be hanging out or playing video games. Grommet Camp is an interactive training program for students ages 10 to 12. The program has a major emphasis on safety and environmental respect. Coaches are specially trained, high-energy instructors who make it cool to be in school. The four program levels include:

    - First time skiers and boarders
    - Strong beginners
    - Intermediate
    - Advanced students -

    Separate from the Children's Academy, the Gommet Freestyle Camp has its own on-snow learning area with grommet-sized terrain features and an indoor activity room with freestyle video games, ski and snowboard movies, and more. Kids eat with their team and their coach, and have an "extreme" sized lunch.

    The all day program is $80 and includes equipment rental ($300 deposit for snowboards), 8-Hr lift ticket, lunch and e-mailed picture. Shorter, private and semi-private lessons are available as well.

    Once kids get comfortable they can tackle Mountain High's newest park, Winter's Retreat. New this season, Winter's Retreat, a fun, family area encompassing roughly 20 acres at the top of East, all serviced by its own quad chairlift. Named after a fictional family created by the resort, this mountain playground offers obstacle courses, terrain gardens and many small jumps, berms, and rollers designed to stimulate the heart as well as the head. The Winter's Retreat is a slow skiing and boarding area for children of all ages and not to be confused with Mountain High's other terrain parks.

    For more info visit their website .

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